Objective: Create a trailer for the release of Strange Glow to promote the book on Facebook and other social media outlets.
This project was a collaboration between the design, advertising, publicity, and editorial departments at Princeton University Press. It was my first chance to take a design I had previously created and use those same elements in a video. My original concept for the book was to represent the idea that radiation was spreading.
On the book jacket this idea is visually represented by the large field of radiation warning symbols that repeat on the book. Once purchasing the book the consumer would also find that the design glows after the lights are turned off. In the video I wanted to make sure that the idea of the spread of radiation was still understood. First, it was shown in the specific moments the author highlighted in his script. It is then reinforced as blinking radiation symbols take over the map of the world.